Christmas sales in the USA: what you need to know
The month from the end of November to the end of December is the most important time for stores in America. During this time, up to half of all purchases for the year are made. That is why it is so important for retailers to attract customers. And to make absolutely sure they do not go to competitors, stores in the USA hold giant sales. Russia does not even come close to discounts like these (except perhaps for the fake “-70%” on boutique windows that do not change all year round).
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16.05.2025
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Schedule of Christmas sales in the USA 2021
The larger the store in America, the better its New Year discounts are. Such a company can afford to shed a few extra dollars so as not to lose customers to competitors. That is why the biggest sales are now traditionally held by Amazon and Walmart. They allocate a budget of several hundred million dollars for this.
In the last two years, there has almost been no more crowd crush or smashed supermarket display windows in America on these days. More and more sales are made online. This segment is growing by 30% a year, and fortunately, not only Americans but also residents of other corners of the planet can take part. Grab products with the biggest discounts, join New Year gift sales, buy gadgets, clothes, and toys at the best prices. You just need to know when and what to buy. We hope our small guide will help you with that.
- Thanksgiving. It falls on the last Thursday of November. Every year these are different dates (in 2019 it was November 28). But what remains unchanged is huge discounts and profits. US store revenues in 2019 for this day amounted to $4,4 billion. This day can be considered the beginning of Christmas sales: discounts in America will now continue right up to the New Year, smaller in some places and bigger in others.
- Black Friday. The most talked-about holiday of pre-New Year online sales. Every store is obliged to put up its discounts for this day. Large appliances, clothing, and children's toys are especially popular. In 2019, customer spending reached $7,2 billion in this one day alone (an 18% increase compared to 2018).
- Cyber Monday. The Monday after Black Friday. Here, discounts are mainly offered on gadgets. Smartphones, tablets, headphones, laptops. In fact, this is now the most significant sales day. Not as hyped as BF, but in recent years Americans have come to love it even more. Spending is also higher here — in 2019 it reached $9 billion (25% more than on Black Friday).
- Christmas. In America it is celebrated on December 26 and is the main holiday of the year. Right before it, big discounts are also arranged so people can have time to buy gifts. There is no specific day when Christmas sales begin in America, but they usually start in the second half of December. On these days, the savviest Americans buy goods for themselves. Especially if they want really big discounts rather than looking at a specific top device and waiting for it to drop in price.
- New Year's Eve. After Christmas, they "sell off the leftovers" for another week. They last from December 26 to January 1. At this time, people mainly buy home goods. Over the last couple of years, there have been attempts to turn one of these dates into "White Day" to offer the biggest discounts on robes, towels, and linen. If you need a quality towel from a top brand, it makes sense to browse the stores at this time.
In fact, the big secret is that the biggest discounts actually fall on the days from December 20 to 26 (as well as from January 1 to 5). Stores that stocked up for Black Friday and Cyber Monday realize that they will not completely sell out some items in their warehouses. And those goods that were not bought out go on a real sale by Christmas — to free up space for the next year and "boost" financial performance. As a result, Christmas sales in the USA do not break records in terms of profits and excitement like Black Friday and Cyber Monday, because they last several days. But in practice, they often turn out to be even more profitable for buyers. At the very least, we do not see the point in buying things in the USA that, with delivery, cost the same in Russia.
Moreover, all discounts in America on these days are real. There are no stories here like in Chinese and Russian stores, when the price is specifically raised before a sale, only to later drop it by the same amount and call it a "discount." Christmas sales in America are a national phenomenon, almost a tradition, and dishonest stores are quickly exposed here. At the same time, discounts on goods reach 40-50%, which for some tablets and laptops, for example, amounts to tens of thousands of rubles.
Pochtoy.com users prepare in advance for the Christmas sale in the USA with the help of our mailings and useful information. Thanks to this, the financial effect of participating in the sale is even higher.
Attention! Do not forget that every country has restrictions on shipping goods for personal use. Restrictions on shipping and on the quantity of goods of the same name are imposed by state regulatory authorities, customs, and the tax inspectorate. Be careful and use our recommendations for splitting packages!
Christmas sale USA - where and what to buy at American sales?
What to buy on New Year's online sales in America?
There are plenty of options, and you're almost certain to find something in the category you're interested in. But usually the best deals are on popular brands. They offer global discounts on their products, which can be found in almost all major well-known stores. In 2021, the most mentioned brands during Black Friday and Cyber Monday were, in order:
- PlayStation
- Nintendo
- Apple
- Xbox
Gadgets from these brands offered buyers the most substantial discounts. iPad, Apple Watch, AirPods, MacBook, Nintendo Switch, PS4, Google Pixel 4 and 3. On each of these devices you could save 5-10 thousand rubles. With the latest MacBooks, even up to 40 thousand rubles. Microsoft, Samsung, and Lenovo also offered good discounts on their devices on their own websites. Here too you could save tens of thousands of rubles on a single purchase.
Traditionally, Americans buy TVs, gadgets, and toys at this time. The average purchase amount during the Christmas sales in America this year was $240. And it's gradually increasing. One big purchase still accounts for two or three small ones, but people are starting to realize that discounts on expensive items ultimately bring much greater savings. And -20% on a new iPad, Galaxy S10, or Lenovo E490 is much better than -50% on a fitness tracker or smartphone cases.
Toys are bought even more often than gadgets around Christmas. Discounts are available on almost everything: popular L.O.L. Surprise, Poopsie unicorns, Barbie, Play-Doh, Monster High… Savings reach up to 30-40%. There are so many toy brands that they don't make it into the top sales lists. But finding good discounts is easy — just visit the website of your favorite store (or the brand you're interested in). There will almost certainly be a discounts section! For example, here for toys it is on Amazon. Up to -40% on hundreds of the best dolls, construction sets, and everything else.
Where to buy?
Almost all stores hold New Year's online sales. It's essential in America. The top 5 (by number of discounted items sold) this year were distributed as follows:
- Amazon
- Walmart
- Target
- Gamestop
- Best Buy
Amazon and Walmart can boast the best offers. The latest iPad Pro, for example, was sold by both for just $249. This is a savings of 12-14 thousand rubles compared to Russian prices. And the headphones Beats Solo 3 cost just $129 at Walmart instead of $299.
The larger the store, the more solid its offers, and usually there are more of them. But some small companies are also not averse to taking advantage of free advertising during big sales days. Such offers are easiest to catch on special sites. We recommend DealNews.com. Convenient search for the coolest current offers, broken down by categories, and with all the information useful for purchase.
Zakza and delivery of purchases from the Christmas Sale to Moscow and St. Petersburg
You can even receive your Christmas purchases by the New Year! Pochtoy.com delivers goods from the USA to Russia in 4-8 days, and it costs only $12. With insurance, free package consolidation, free storage of goods in the warehouse for up to 70 days. The fastest and most profitable delivery from America.
By the way, you can also order New Year's sweets from America with any package. They come in a beautiful Christmas stocking, and inside there are 8 of the most popular American treats with a total weight of 750 grams.
Pages of personal store managers on our site:
- Ebay.com USA Christmas sale - order and delivery to Moscow and St. Petersburg at below market price.
- 6pm.com USA Christmas sale - order and delivery to Moscow and St. Petersburg at below market price.
- Macys.com USA Christmas sale - order and delivery to Moscow and St. Petersburg at below market price.
